Monday, April 15, 2019
Operational Management at Mcdonald Essay Example for Free
Operational Management at Mcdonald showOne aspect of facilities layout for McDonalds is that when customers come into the building, they line up in unity of several lines and wait to be served. In contrast, customers at Wendys are asked to stand in one line that snakes around the front of the previse and to wait for a server to belong available.a) What is the rationale for each approach?b) Which approach do you prefer from (1) a customers perspective and (2) managements perspective? Explain. ARationale for McDonald approachMcDonalds success had been built on quaternary pillars limited menu, fresh food, fast service and affordable price. Intense competition and demands for a wider menu drive-through and pose meals encouraged the fast food giant to customize product variety without hampering the efficacy of its supply chain. McDonalds manipulation assembly line procedures in their kitchen for mass production so as to keep prices low. Speed, service and cleanliness is one o f the critical success factors of the business. Lining up in one of the several lines tied into McDonalds potentiality statement on speedy service, efficiency and good customer service.Each staff at McDonald is skilled to change roles within shifts and this makes resource management during peak and off peak hours manageable. At all measure there is enough staff on hand to take care of business and overall metier is improved Drawback to this approach includes huge rental space to accommodate large operational facility. It could also become actually costly on staff training. Workforce productivity are not usually tie in to the number of staff working on a task, and productivity variance may tilt negatively for McDonalds on this. Operating cost are very high and unless this is well managed, it may not ineluctably be profitable. Rational for Wendys approachThe rationale for Wendys old fashioned hamburgers could be traced to the history of defeated attempts to outperform the comp etition which created the low profile structure. Wendys headquarters shifted to Dublin after a unification with Triac, Arbys parent company and the very conservative style ofEuropean business. Structure of business is very simple and easier to manage it does not envisage much result and cater mainly for the bottom line. It pull up stakes require less space and resources to manage. Also less inventory and therefore less operating cost, only this will also impact on profitability. Drawback to this approach includes disorganized premises during peak hours, unsatisfied customers collectable to longer wait times for service. Wendy at some point was also suspect for cleanliness and this approach would minimal brain damage more to the problem.Managers PerspectiveThe two approaches shows different business and strategic objectives. McDonald approach depicts a growth lie organisation that wants to create market dominance in the sector. Wendy concentrates on its core traditional produc t, so that those who evaluate the product will be kept in the customer chain. The McDonalds style will require learning of new business skills and technology while Wendy traditional styles will require less technology. Looking at the management styles, McDonalds is poised to remain the leader in the food chain industry with concentration on their supply chain system and product differentiation methods. McDonalds work with farmers to ensure that produce are surface right and grow to specification, while Wendy concentrates mostly on the beef. With these different styles, McDonalds will be my preference for growth and bottom line. Wendy cannot compare to macintosh in the business because more and more happy customers are trooping to Mac for what they see as 21 century improvements.